-Increase in accessibility:
Semantic HTML, where structure is separated from presentation, makes it easier for screen readers and alternative browsing devices to decipher the content.
-Increase in search ability:
Semantic HTML, where structure is separated from presentation, makes the content represent a larger part of the total file content. Combined with semantic markup this will improve search engine rankings. As your site search ability increases, so is your potential clients.
-Better brand control:
When presentation is separated by content, you have much better control over the branding of your sites. Your sites that channels content to conventional browsers, on PDA and mobile phones can be controlled by just changing the style sheet(s).
About The Author
Emma Broe ran her own internet design and advertising agency in the UK until moving to Australia in 2001. Now established in Western Australia, the vast majority of her business comes from 'word of mouth' of which they are incredibly proud. For more information. please visit http://www.emmabroe.com.
