How does this affect you and your web site marketing? GIS Latitude and Longitude co-ordinates will soon be a must have on every web site operators and web developer's list and an absolute necessity for anyone wishing to trade good and services via the Internet. This data may relate to the physical location of the web site or where the site is being served from (if applicable) or where the actual business represented by the site is physically located. There may be multiple web site locations and coding involved, if for example, you have a franchise with multiple locations, each location will probably need a page of it's own with the correct corresponding location data.
If you run a home-based business, I doubt if the co-ordinates to your living room are going to be necessary, but you should provide the latitude and longitude of the closest city or town. Large corporations such as banks may want to code the exact location of every automated teller machine across the country.
Industry standards and the methods of serving out this data are still in the development phases but it's a safe bet to assume there are plenty of people working on the solutions right now and given the speed of technology, implementation will probably be much sooner than later. Give yourself an edge. Find out where in the world your web site is...before your web site is nowhere to be found.
About The Author
Robert McCourty is a founding partner and the Marketing Director of Metamend Software and Design Ltd., a cutting edge search engine optimization (SEO) and web site promotion and marketing company. Scores of Metamend Client web sites rank near or on top of the search engines for their respective search terms.
http://www.metamend.com/
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