Here’s the secret in a nutshell: One of the places your hidden wealth lies is in the trusted relationships you’ve cultivated with people over the years.
Let me prove my point with a quick example. I recently did a consult with a client who has a wonderful nutritional product. His own clients are very enthusiastic about the results they get.
At the same time, although he is successful, he is also cash poor. He needs a cash infusion of hundreds of thousands of dollars to be able to fund the building up of his business.
What’s the solution? A banker? An angel investor? A partner? Venture capital? Maybe, but I think there might be an easier way.
Here’s what I suggested to him: I told him to write a heartfelt letter to his most devoted clients which tells his story and includes an offer that they pre-pay for a year’s worth of his product to help him build his company. In return for their support, they’ll receive very preferential discounts and unique bonuses from him.
Will the strategy it work? Maybe. Maybe not. We won’t know until we test it. But the premise is sound because the odds are exceedingly high that many of his clients will empathize with him and want to be a part of his success by helping him achieve his goals.
Why?
Because they trust him.
Now some of you will be a bit hard headed and say “But I don’t have a product” or “I don’t have a client list” or “I don’t have a business”.
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