by: Andrew Henry
Is your website Really useful?
I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to his website.
When he'd finished, I asked him:-
"what is the purpose of your website?" a question which he couldn't answer.
"does your website tell me what you want me to do when I go there?" - err no was the answer.
"Can I sign up somewhere to hear about what your latest products/services are?" No.
"Can I buy something directly from the website?" No
"Is there a list of your products and services, or reviews of any of them or of the companies you resell for?" No
"Are there any articles about what's happening in that industry and the issues I should be concerned about?" No
"So what's the purpose of your site?" Don't know really.
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