by: Brendon Mills
This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read.
That opening question can mean “where is your web site hosted?”, or “where in the search engines is your web site?”, or it can mean “where in your marketing does it appear?”
Let’s take the first option. Do you actually know where your web site is held? To most people, it’s not really that important, as long as you receive the service you require. The problem comes when you don’t really know what’s available. Get your current web site provider to tell you exactly what you are getting, and how much you are paying for each component of it, and then compare it with other companies. This is a very competitive market and you need to know what you can get for your money.
The next question is vital. Do you know whether people are finding your web site from search engines, and what they are typing in to find it? There are many key phrases that the majority of people use to locate businesses or products and services. Some of these will be obvious, but others can be more obscure.
You can use little tricks to gain more visitors. For example, there may be a common mis-spelling that people use to find your site that you could take advantage of. Sometimes, you can achieve top results by implementing such terms into your web site content. Analyse your web site traffic, or ask your web site provider to show you a report on how your visitors find you, then work out an action plan to improve the results. The key to a successful web site is constant monitoring and ‘tweaking’.
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