Thirdly, where is your web site on your marketing material? For most businesses it should be on your business cards, letterheads and stationery. It should also be included in any advertising you undertake. If you have an answering machine, tell your callers about your web site and its’ address on your greeting so they can view it whilst they await your return call. Create a signature for every outgoing email message that you and your company send out, with a link to your web site. Also, ensure that everyone in your organisation knows what your web site address is.
Use your web site as a marketing tool when talking to clients and prospects over the phone. Ask them to look at it while you speak and direct them to relevant areas instead of posting out brochures. With a more visual and immediate response as this, you could gain more customers. Why not place small window stickers in your vehicle windows? Think about how many people you pass during your average journey to the office. If you have remote staff or field staff, think about how many people will see their vehicle during a day. With today’s traffic, most drivers have plenty of time to write down the address!
So, where is YOUR web site?
About The Author
Brendon Mills operates the web design firm LemonEye Ltd in the UK (http://www.lemoneye.com). His designs are unique and well thought out. And his promotion strategies get results.
