1.) ** Using "Institutional Advertising" **
Institutional advertising is advertising that does not focus on your prospects. Rather on you, your company, your pay plan, your products, your bonus pool, your packaging, or the sales people at the home office.
Anything that does not focus solely on your prospect is institutional advertising. Think of Coke-A-Cola. That's institutional advertising. Their sole purpose is brand their name into your mind. That way when you get thirsty and want a soda, you buy a Coke.
You must focus on your prospects ego and their desires. What they want takes priority over what you or the MLM company you're with wants. Tell them what's in it for them.
Solution: Create prospect focused advertising and drop your ego and appeal to the prospects ego.
2.) ** Fell Into Management Mode **
This one is a biggy. In order to make money in network marketing (or in direct selling) the life blood is new business. For the first 2-3 years new business is what drives your income.
If you spend all of your time managing people and none of it actually acquiring new business you'll fall into a mode where your income levels off or just drops. This is management mode and it will stop you dead in your tracks from making long term income from MLM.
Solution: Always be moving forward, building your group. Leading by example. By building.
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