by: Buniei R. Ahn
The pay-per-click method is simple and straightforward. Place an ad to show on Google or some other pay-per-click search engine. Customers click on it. It brings them to a page where they can make the purchase.
Pay-per-click advertising is a quick, powerful, effective way to market products for affiliate programs. New advertisers to the medium are often stunned at how quick and effective it is. But sometimes those of us who use the pay-per-click market get into the same mindset and overlook perfectly profitable products simply because they don’t pay out as much right away
I’m talking about the power of residual income, and any time you find an affiliate program that pays ‘residually’ or mentions the words ‘lifetime customer’, you should take notice.
Here’s an example. Suppose you find two web-service providers, each of which has an affiliate program. #1 offers an immediate payout of 60% per sale to you for anyone who buys their service. Sounds pretty good; it’s a high payout and you think you can get a good conversion rate on any ads you run for their services.
#2, on the other hand, pays out only $10 per sale, but offers $10 per month residually for the lifetime of the customer.
Oftentimes, those of us who play the pay-per-click game get so in the mindset of ‘quick money’ that we tend to dismiss those affiliate programs that have lower payouts without really considering what may be offered.
Which of the two web services has the better payout overall? We know that web host #1 pays out 60% per sale. That's quick money, a lot of the time it’s easy to think.
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