But suppose a customer buys web services from company #2. Presumably, if he is pleased with the service, he’ll stay with it for a very long time, possibly the rest of his life. So even though the initial payout is only $10, the potential return of this one sale is $10 per month, for the rest of the customer’s life! I think that kind of payout deserves a second look.
So which service is the better to promote? The answer, of course, is both of them. Depending on how well each service converts to sales, and what the click-through rate is on your ads, either or both of the above services could be wrong for you to promote. But either or both could be very profitable.
Don’t dismiss low-paying payouts out of hand, especially if there is residual income involved.
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