by: Vishal P. Rao
Good ideas are literally "a dime a dozen". Individuals conceptualize revolutionary new products and new services with each passing minute of each day. Although there is such a steady stream of ideas that can be marketed successfully and developed into a lucrative business, there are actually few new businesses that make it past the "initial stages" into actual existence.
Why is this, and what factors contribute to the abandonment of great ideas that could've possibly netted the creators a small fortune?
There seem to be two major psychological forces at work when a great idea is abandoned before completion or a business fails for no apparent reason. These two psychological syndromes are:
1. Fear of Success
2. Fear of Failure
It is a very frightening prospect to start and maintain a home-based business. There's no doubt about that. And every business owner feels the "fear" of being responsible for their own destinies, and for their own futures. It's quite common, to be somewhat nervous and stressed about our businesses, especially in the beginning.
Conquering this fear is a necessity, however, as no one can be effective in a business if they allow the fear to overwhelm them.
Fear can be "healthy" in a way, as it can keep an individual alert and aware of any failures of the business, which thwarts problems before they start. Fear can also be "unhealthy" when an individual experiences such fear that it leads to inaction and the business never really gets off the ground as a result.
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