by: Nicola Bullimore
People who are buying online have grown dramatically over the last few years. Consumers purchase a variety of different products, and with the trend as it is; elderly people are becoming more confident to pay for their products online as they understand money can be saved in comparison to prices in high street shops.
As any business would know, it is important to keep up to date with current market prices so products can remain competitive. The Help the Aged website seem to be selling mobility scooters at more than double the price of other online vendors. So why are the prices of the mobility scooters on the Help the Aged website so expensive?
The Help the Aged website have a section where people can come and ask questions and post answers to other peoples threads. One person challenged Help the Aged on how they justify their prices considering there are similar websites selling the same product and offering a similar service at half the price.
Peter Olsson: Help the Aged E -Commerce Marketing Manager, replied and said that Help the Aged started selling mobility scooters in February 2004 to counter act against the common “Unethical Sales Practices” of other sellers in the industry. Peter Olsson suggests that his own research shows that the prices Help the Aged sell their mobility scooters at are infact, “very competitive”. Mr Olsson states that he is aware, rock bottom rates are advertised in tabloids and other media. However, he encourages in his reply to remember “there’s a wide range of specifications available on the market so people get what they pay for”. He uses an example stating that some are sold as new although they have been refurbished.
Mr Olsson said Help the Aged would advise anyone only to deal with “Reputable vendors” in order to avoid deceptive sales tactics to prevent a disappointing purchase. “If something sounds too cheap to be true, it usually is.” Although we could agree with this statement in general, in some cases this may not be correct. So, are we understand from Mr Olsson, that the Help the Aged website is a reputable vendor to purchase Mobility Scooters but to be aware of commercial websites offering mobility scooters at cheaper prices?
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